Trump policies affecting the industry

Gerard Leary currently owns a craft beer concept in Sunnyside, Queens called Sweet Avenue. It's a cool place.

His previous place was cool too, but it was a grind. So when he started looking into opening Sweet Avenue he started asking himself some questions.

• Was there a way he could pair his love of craft beer and the industry with a life actually lived in his home neighborhood?
• Could he open up an awesome bottle shop within walking distance from his home that allowed him to spend more time with his family and his neighbors?
• Could quality of life actually be possible for an NYC bar owner?

Yes, yes, and yes. Check out the interview to hear more from Gerard:

Why?

Because it helps customers order faster, which can mean better beer sales for you and a better experience for them.

Beer drinkers generally know what kind of beer they want when they walk through the door.

For example, summertime me is looking for something hoppy. There's no world where I'll get a sour, stout, or amber. But, of course, some folks avoid IPAs at all costs.

If I see a section called "Hoppy" on the menu, I go there straightaway: "awesome, no need to scan the whole menu." For those IPA haters, if they see that "Hoppy" section, they can just skip on by: "ok, great, I'll just go find the section I'm looking for."

In each case, sorting the beer by style makes it easier for customers to find the beer they want. And that's a great thing for them and for your beer sales.

How?

You can do this manually. How you'd implement it depends on what works for your team, but it could look like this:

• Create an editable menu doc in Google Docs, Word, Powerpoint, or whatever and give everyone who needs it editing access.
• Make the beer style menu sections you need: Hoppy, Crisp & Bright, Toasted & Nutty, Dark & Roasted, Fruity & Spicy, Tart & Funky.
• Copy and paste your beer (and the beer info!) into the relevant category.
• Anytime your beer selection changes, delete the beer that's gone, then add new beers to the relevant category.

It certainly takes some time, but doing this would definitely be worth it.

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